Starting your own business is risky; one in three fail in their first three years. Tech start-ups are no exception, even those starting lean. In fact, their innovative nature means they are perhaps more likely to fail than traditional ‘safer’ concepts.
Is it simply a question of money or entrepreneurial talent to push the enterprise across the line?
For many the odds might seem disheartening, these four case studies show the potential payoffs, for getting it right, are worth the risk.
What is it?